The holiday season is a time when businesses can make a lot of money. In fact, holiday sales account for about 30% of annual retail sales. This makes it essential for businesses to have an innovative holiday packaging design to attract more customers and increase revenue.
Here's how your holiday packaging design can win you more customers:
Offers a customized experience that attracts more customers
Catches customer attention
Increases revenue earning potential
Makes your brand relevant
Read on for more insights into how holiday packaging can help your business generate more holiday sales and ways to win more customers with a seasonal packaging strategy.
The Benefits of Using an Innovative Holiday Packaging Design
There are several benefits to using seasonal packaging design. These include more customers, increased revenue, and becoming relevant to your customers throughout the holiday season.
Here's a rundown of how retail holiday packaging can win you more customers:
Offers a Customized Experience That Attracts More Customers
The holiday season is a time when customers are looking for customized experiences. They want to feel like they're part of the holiday and that the brand they're buying from understands their needs.
Customized holiday packaging can provide this experience by offering unique designs that reflect the customer's culture or holiday traditions. For example, a holiday packaging design featuring a Christmas tree or Menorah will attract customers looking for a holiday-themed experience.
Catches Customer Attention
Packaging is one of the most important factors that influence customer decisions. In fact, research has shown that 60% of customers decide which product to buy based on its appearance on the shelf.
This means that your holiday packaging needs to stand out from the competition and catch the customer's attention. One way to do this is by using bright colors and festive designs that reflect the holiday season.
You can also include holiday-themed elements like Santa, reindeer, and elves to engage customers. You can also use these elements to promote your brand's holiday message or sales.
Increases Revenue Earning Potential
The holiday season is a time when businesses make the majority of their annual revenue. Statista estimates that holiday sales will reach $843 - $859 billion in 2021.
This makes it essential for businesses to have an effective holiday marketing strategy to increase revenue. One way to do this is by using a holiday packaging design that's attractive to customers and encourages them to buy your product.
This shows that seasonal packaging isn't something marketers should ignore. Instead, it will still be a crucial tool in marketing in 2022 and beyond.
Makes Your Brand Relevant
The holiday season is a time when brands need to be relevant to their customers. This means creating holiday campaigns and marketing materials that are relevant to the customer's culture and holiday traditions.
It's also important to include holiday-themed elements in your holiday packaging design. This is because holiday-themed designs will make your product more relevant to at least part of the customer base, whether they celebrate Christmas or Hanukkah.
This video provides more insights into how package design affects your sales:
Seasonal Packaging and Sustainability: Does It Matter?
Did you know that Americans dispose of 25% more waste between Thanksgiving Day and New Year?
Because of that, it would help to ensure that sustainability is a crucial aspect of your holiday packaging design.
In other words, your seasonal packaging strategy must go hand in hand with your sustainability strategy. This would help your business to appeal to more customers, including millennials and Gen Z, who look beyond the product you offer and are keen on your corporate mission.
Because of that, I recommend creating a holiday packaging design that emphasizes reuse and recycling by using seasonal materials like candy canes and bows. Another option would be to switch to renewable resources like wood or paper pulp from recycled material.
This holiday packaging design will make your brand more relevant to holiday shoppers, encourage them to buy your product, and appeal to environmentally-conscious customers.
5 Ways to Win More Customers with Retail Holiday Packaging
Now that you have a general idea of how holiday packaging can help you win more customers, it's time to learn some retail holiday packaging design tips.
Here are five ways to win more customers with this form of seasonal packaging:
Go Beyond Packaging - Use Holiday Marketing to Boost Sales
The holiday season is a time when shoppers are looking for special deals and promotions.
So, why not use holiday packaging as a way to promote your sales?
Including holiday-themed designs on your packaging will grab the customer's attention and encourage them to buy your product. You can also use holiday marketing tactics, like discounts and sale signage to boost sales during the holiday season.
Use A Unique Design to Stand Out
When holiday shopping, customers will be looking at the holiday packaging design on a range of holiday products. It's important to stand out from your competitors by creating a holiday packaging design that is unique and attractive.
This means you'll have to hire a professional designer or agency to create an original holiday campaign for your brand.
Examples of brands that have employed this strategy include:
Macy's: In 2016, Macy's launched a "Wishes Across America" in partnership with the Make-A-Wish foundation. The campaign used holiday packaging that encouraged children to write a letter to Santa, a popular tradition in the United States.
A striking feature was the holiday gift guide, which categorized gifts into different categories, such as for him, for kids, and for her, as well as different price ranges, such as $15 and under, $50 and under, to mention but a few.
In a nutshell, the holiday packaging design was simple, but it was effective in attracting attention to Macy's holiday sales.
In addition, Target offered a price match policy, a cartwheel that allowed customers to choose from multiple offers, and gifts for everyone in the family.
Appeal To Different Types of Shoppers
The holiday season brings together different types of shoppers looking for holiday gifts. A good holiday marketing strategy would appeal to each type of shopper with holiday designs that are specific to their interest or preference.
For example, someone who shops during the holiday season might be looking for new decorations for their home, while another might want unique holiday gifts for their children.
Make The Product the Star
Packaging is important, but the product inside is even more important. When holiday shoppers are looking for gifts, they will be more interested in what's inside the package than in the packaging design.
Focus your holiday packaging on displaying your product in a way that makes it look attractive and desirable to customers.
Keep Packaging Simple and Elegant
The holiday season is a time when people are looking for elegant and simple packaging designs. This type of design will make your holiday package look more luxurious and appealing to customers.
Simplicity is also key because it makes it easier for customers to open your package without damaging it.
Bonus: Turn Holiday Packaging into A Gift Itself
There are holiday packaging design packages that allow you to provide your customers with holiday gifts. These holiday packing boxes can be used for different applications, whether it's to store items or ship them.
They are also customizable and can include holiday designs, holiday cards, ribbons, bows... the possibilities are endless.
The holiday season is a time when customers are looking for unique holiday gifts. Why not give them what they're looking for by using holiday packaging that doubles as a gift itself?
The holiday season is a time when businesses can experience a surge in sales if their holiday marketing strategy is effective. Packaging is a crucial part of any holiday marketing strategy, and it's important to design something that will win you more customers.
By choosing holiday packaging that appeals to holiday shoppers, your sales will increase, and you'll also earn more revenue. If you're looking for help with your holiday packaging design, feel free to contact us for a consultation. We would be happy to help!