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Image by Kyle Thacker
2024
Marketing Calendar
 
For Canadian Businesses
 

January

New Year Campaigns:
Focus on resolutions, new beginnings, and health-related content.
Winter Sales Promotions:
Leverage the post-holiday shopping interest.

February

Valentine’s Day Campaigns:
Romantic themes, gift ideas, special offers.
Family Day
(Canada-specific):
Family-oriented content and promotions.

March

International Women’s Day:
Celebrate achievements of women, gender equality themes.
Spring Arrival:
Fresh start themes, spring cleaning, outdoor products.

April

Easter Promotions:
Easter-themed sales, family events.
Earth Day:
Eco-friendly initiatives, green products.

May

Mother’s Day:
Celebrate mothers, special offers and content.
Victoria Day:
Canadian heritage themes, start of summer promotions.

June

Father’s Day:
Focus on gifts and experiences for fathers.
Indigenous Peoples Day:
Celebrate and educate about Indigenous cultures, contributions.

July

Canada Day:
Patriotic campaigns, Canadian-themed products.
Summer Sales:
Travel, outdoor, and leisure-related content.

August

Back to School:
School supplies, educational content, student deals.
End of Summer Campaigns:
Clearance sales, last-minute summer experiences.

September

Labour Day:
Worker appreciation themes, end-of-summer sales.
Fall Arrival:
Cozy themes, fall fashion, and decor.

October

Thanksgiving (Canada-specific):
Gratitude themes, family gatherings, special offers.
Halloween:
Spooky-themed promotions, contests.

November

Remembrance Day:
Respectful acknowledgment, veteran support.
Black Friday/
Cyber Monday:
Major sales events, holiday shopping kick-off.

December

Christmas Season:
Gift guides, holiday-themed content.
Boxing Day:
Post-Christmas sales, end-of-year clearance.
Ongoing Content Ideas

  • Monthly Industry News Updates: Stay relevant with industry-specific trends.

  • Customer Spotlights/Testimonials: Build trust with success stories.

  • How-to Guides and Tutorials: Offer value to your audience.

  • Seasonal Blog Posts: Related to your industry and the time of year.

  • Social Media Challenges/Contests: Engage your audience interactively.

  • Influencer Collaborations: Expand reach and credibility.

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