A buyer persona is a fictional representation of your ideal customer. Ideally, a buyer persona gives a representation of your target...

Marketing is a whole new ball game in the age of social media and the internet. It's not about advertising anymore; it's about getting...

Let's Find Out! Have you ever heard someone say that business coaching is a scam? Maybe you have even said it yourself once or twice. In...

Welcome to the 21st century, an age where technology dominates our lives. The social media giant, Facebook, is a corporation that...

The holiday season is coming up fast. You may be ready for the extra traffic, but are you prepared with a solid marketing campaign? With...

You're the CMO of your organization, and you know that it needs to change its marketing strategy. But how do you know what the best...

What is content marketing? What does this phrase mean, and how is it used in the modern business world? Content marketing is creating and...

A SWOT analysis is a strategic planning tool used to evaluate the current position of a company or other type of organization along with...

Regardless of what industry you're in, market research is vital to your business's success. It provides essential information about your...

How Recent Social Media Trends Are Changing Content Creation Culture

Social media marketing has become a top priority for brands looking to increase visibility. Using social media effectively can help your...

Emotional advertising is an integral part of marketing. It influences the customers and makes them walk away with a positive attitude...

Influencer marketing is a relatively new strategy that has grown in popularity, but what are the pros and cons of influencer marketing?

Social media marketing is a social strategy that businesses use to increase awareness, drive traffic, and create leads using social networks

In today’s society, customer experience is crucial to the success of any company. As competition becomes fiercer and consumers have more...

With the advances in artificial intelligence, marketers are exploring new tools to help them with their jobs. Disruptive AI trends have...

Artificial Intelligence (AI) is a hot topic in the marketing world. It’s being used for everything from customer service to generating...

Augmented Reality (AR) is now part and parcel of our daily lives, and more than ever before, people are using it to gain a competitive...