Updated: Jun 7
Now that the dust has settled somewhat after COVID-19 swept the globe, businesses are starting to look for ways to reengage customers who may have been scared off by all the news and panic. Many companies are looking to events as a way to attract potential customers back into their fold. But how can your business use events for effective marketing post-COVID era?
Your business can use events for effective marketing post-COVID era by planning and executing them with safety in mind. You'll need to consider new guidelines and restrictions, but with careful planning, you can create a memorable and safe event.
This article will explore a few ways to use events for marketing post-COVID era. Read on for detailed insights!
What Are Some Events Businesses Can Use for Marketing Your Business Post-COVID-19 Era?
The global pandemic has changed the way we view and interact with events. Businesses can no longer rely on in-person events to generate interest and sales. Instead, they must adapt their strategies to focus on online or hybrid events that reach a wider audience.
Some of the events businesses can use for marketing post-COVID include virtual events, webinars, online conferences, hybrid events, and local meetups. For the best results, these events should have a "bleisure" aspect, which combines business and leisure travel.
In a nutshell, here's a roundup of the different events you can use for marketing your business post-COVID:
1. Virtual Events
Virtual events have become increasingly popular in recent years, and they will only grow in popularity post-COVID. With a virtual event, businesses can reach a global audience without the need for physical space or travel.
Some of the advantages of virtual events include:
● They are cost-effective and easy to set up.
● You can reach a global audience without the need for physical space or travel.
● You can use them to generate leads, build relationships, and close deals.
Webinars are another type of event that businesses can use for marketing post-COVID. They are similar to virtual events, but they tend to focus on education and training.
Some of the advantages of webinars include:
● They are a great way to generate leads and build relationships.
● You can use them to educate potential customers about your products or services.
3. Online Conferences
Online conferences are similar to webinars, but they tend to be larger in scale and more focused on networking. Businesses can use online conferences to connect with potential customers, build relationships, and close deals post-COVID 19.
Some of the advantages of online conferences include:
● They are a great way to connect with potential customers.
● You can use them to build relationships and close deals.
The following video provides insights into how digital marketing will evolve in a post-COVID world:
4. Hybrid Events
Hybrid events are a combination of virtual and in-person events. They are a great way to reach a wider audience while still maintaining the personal touch of an in-person event.
Some of the advantages of hybrid events include:
● They are a great way to reach a global audience.
● You can use them to generate leads, build relationships, and close deals.
5. Local Meetups
Local meetups are another type of event businesses can use for marketing post-COVID. They are a great way to connect with potential customers in your area and build relationships.
Some of the advantages of local meetups include:
● They are a great way to connect with potential customers in your area.
● You can use them to build relationships.
How Do You Go About Utilizing Events for Marketing Post-COVID-19 Era?
To utilize events for marketing post-COVID era, follow these steps:
1. Identify Your Target Audience
The first step in using events for marketing post-COVID era is identifying your target audience. That will help you choose the right type of event and set the right goals.
Here are some crucial guidelines to keep in mind when identifying your target audience:
● Be as specific as possible. The more specific you are, the easier it will be to find and market to your target audience.
● Focus on quality over quantity. It's better to have a smaller group of high-quality leads than a large group of low-quality leads.
● Think about who your ideal customer is. What are their demographics? What do they like to do? What are their pain points?
2. Create a List of Events That Would Be Most Relevant to Your Audience
The next step is to create a list of events that would be most relevant to your target audience. That will help you choose the suitable events to market your business post-COVID.
Here are some guidelines to keep in mind when creating your list of events:
● Choose events that are most relevant to your target audience.
● Don't try to be everything to everyone. It's better to focus on a few key events to reach your target audience.
● Think about the goals you want to achieve. What type of event will help you achieve those goals?
3. Determine the Goals You Want to Achieve
The next step is to determine the goals you want to achieve with your event-based marketing campaign. That will help you choose suitable events and measure the success of your campaign.
Some goals you might want to achieve include:
● Generate leads
● Build relationships
● Close deals
● Educate potential customers
4. Choose the Right Mix of Events That Will Help You Achieve Your Goals
The next step is to choose the right mix of events that will help you achieve your goals. That will help you create an effective event-based marketing campaign.
Some events you might want to consider include:
● Live events
● Virtual events
5. Measure the Success of Your Event-Based Marketing Campaigns
The last step is to measure the success of your event-based marketing campaigns. That will help you determine if you're achieving your goals and identify areas for improvement.
Some metrics you might want to track include:
● Number of leads generated
● Number of deals closed
● Number of new relationships built
● Number of people educated about your product or service
What Are the Benefits of Using Events for Marketing?
The benefits of using events for marketing include getting people to learn about and buy your product, increasing brand awareness, and getting a platform to generate leads. Events can also help you build relationships, create a sense of community around your brand, and boost morale among employees.
Here's a rundown of each benefit and what it means in a post-COVID world:
People Learn About and Buy Your Product
In a post-COVID world, events can help you introduce people to your product or service in a safe and controlled environment. You can also use events to upsell existing customers on new products or services.
By hosting an event, you can create a memorable experience that will forge a connection between your brand and potential customers. And with the proper planning, you can ensure that your event is safe and successful.
If you're looking for a way to reach new customers and grow your business post-COVID era, hosting an event may be the perfect solution.
Event-Based Marketing Increases Brand Awareness
Another benefit of using events for marketing is that it can help increase brand awareness. In a post-COVID world, people are bombarded with more content than ever before. And with so much noise, it can be challenging to cut through the clutter and get noticed.
By hosting an event, you can create a unique and memorable experience to help your brand stand out from the crowd. And with the right marketing strategy, you can ensure that your event reaches the right people and generates buzz.
Events Provide a Platform to Generate Leads
In a post-COVID world, events can help you generate leads in a safe and controlled environment. By exhibiting at an event, you can connect with potential customers and get your brand in front of them. And with the right lead capture strategy in place, you can turn those event attendees into high-quality leads for your business.
Events Help You Build Relationships with Customers and Prospects
In addition to generating leads, events can also help you build relationships with customers and prospects. By attending events, you can interact with potential customers and get to know them on a personal level.
That can help you build trust and establish a connection that could lead to sales down the road. Besides, customers are more likely to do business with companies they know and trust.
If you're looking for an effective way to market your business post-COVID, hosting an event may be the perfect solution. Events can help you reach new customers, increase brand awareness, and generate leads. And with the proper planning, you can ensure that your event is safe and successful.
Remember to measure the success of your event-based marketing campaigns so you can determine if you're achieving your goals and identify areas for improvement.