Updated: Feb 11
Small business owners often struggle to find ways to reach out and attract new customers. To do so, they need the help of marketing experts who are in tune with current trends and can implement them successfully. Often, the first step is to visit a few marketing blogs.
Here are the top 10 small business marketing blogs in 2021:
Internet Marketing Ninjas
Content Marketing Institute
Search Engine Journal
Crazy Egg Blog
Social Media Examiner Podcasts
Read on for more detailed descriptions of these ten marketing blogs.
Founded in 2006, this online marketing company initially started as a blog and has become one of the most well-known and highly rated marketing blogs. Hubspot offers free marketing courses and runs paid programs to help businesses gain better sales through their blog or website.
In addition, they have a wide range of social media videos, articles, and widgets to help businesses with their online presence.
This entrepreneur co-founded Crazy Egg, Hello Bar, and KISS Metrics. He now manages an online blog that focuses on digital marketing. Patel specializes in analytics, SEO, and copywriting. He also writes books to help marketers learn how to add value and increase revenue through their websites.
Additionally, Neil Patel often runs experiments to prove that their blogging techniques work. The results are recorded and shared with other marketers on the blog, giving them a glimpse into improving their marketing.
Founded in 2011, this company provides search engine optimization tools to help businesses always be easily found online while tracking links and other information about the Internet. The Ahrefs blog provides marketing experts with the latest SEO news, as well as case studies and additional information to help them stay on top of their marketing game.
Since 2012, this company has been helping businesses build a solid online presence through blogging. Their primary services are conversion-focused web design and user experience research, which they use to create blogs to engage readers and bring in more business.
They also provide content writing services, search engine optimization techniques, and social media consulting for agencies with multiple clients. Unlike their competitors, Internet Marketing Ninjas focuses mainly on creating engaging content rather than offering free tools or tutorials.
Joe Pulizzi founded this small business blog in 2008. It specializes in delivering tools, education, and training to help other marketers add value through their content marketing.
In addition, the CMI provides an extensive list of resources, insider tips, and interviews with industry leaders to help businesses succeed at their online marketing goals.
Since 2007, this blog has catered to businesses that want more search engine optimization knowledge and better online rankings. They post a wide variety of articles to help people build a strong brand image while ensuring their website can be easily found by search engines.
Their expertise lies in search engine optimization, digital branding, and social media marketing techniques; however, they also offer advice about more specific topics such as email marketing campaigns and PPC ads.
Founded in 2008 by Neil Patel, the Kissmetrics blog provides marketing techniques to help businesses run their website more efficiently. They specialize in customer acquisition and retention by boosting conversion rates, which helps companies improve their income.
Their posts are often based on scientific data or real-life examples so that marketers can see exactly how they can apply new strategies to their own business.
This is another popular blog specializing in offering search engine optimization advice. Moz was founded by Rand Fishkin with support from Gillian Muessig, who focuses primarily on providing an extensive resource directory for digital marketers to refer to when looking for ideas.
Their articles talk about improving website rankings, helping readers win back a bad online reputation, and mastering other essential skills for content marketing.
This small business blog was created in 2006 by Neil Patel and Hiten Shah. This company focuses on providing heatmaps to businesses to understand how their website visitors use their site. The blog offers advice about increasing conversions through personalization and localization techniques.
This podcast has been helping social media marketers learn more about various platforms since 2009. The Social Media Examiner team works with leading experts in the industry to discuss topics such as engaging audiences, reaching global markets, and creating advertising campaigns that work. These podcasts allow listeners to access this information while listening at their own pace.
It is one of the popular podcasts among social networking users interested in succeeding at their social media marketing.
5 Solid Tips on Using Marketing Blogs
Now that you know about some of the most popular small business marketing blogs, it's time to take action.
Consider these five tips to get you started on improving your marketing strategies:
Subscribe to Relevant Blogs
One of the most effective ways to use marketing blogs is to subscribe to them.
Many marketers recommend subscribing to multiple small business marketing blogs because they provide different ideas and insights that will help you expand your knowledge on this topic.
Just make sure not to subscribe to too many blogs at once, as it may take a while for each blog feed to load every time you check your email.
It's also a good idea to keep your subscriptions organized by marking specific posts as favorites or flagging them with a unique tag so you can quickly locate them later on if need be.
Attending online webinars is another effective technique marketers use to improve their strategies. Attend these events because they provide valuable information to help you become more successful at marketing.
Most webinars are free, making them an excellent option for professionals on a budget but want to access the latest content. You can also attend multiple webinars throughout the year without paying for each one individually if you choose an annual plan instead of paying per event.
Download Guides and eBooks
Marketers often recommend downloading guides or eBooks produced by different small business marketing blogs because they offer instructions in an easy-to-understand format. These resources are generally available for free, so you can access them without paying any money.
Just make sure you download your guides from reliable sources only because some blogs are designed to acquire personal information or infect devices with viruses.
Keep Up With Industry Trends
Another important tip is to keep up with the latest trends in the industry by using different marketing blogs as resources.
Several small business marketing blogs provide insights regarding social media, SEO, content marketing, and other topics that influence how small businesses operate online today. The more you know about what's going on around you, the easier it will be to adjust your marketing strategies accordingly.
Find the Right Blogs for You
Not all small business marketing blogs are created equally, which means that some of them might not provide you with the content you need. Before subscribing to a specific blog, make sure it meets your needs by reading a few articles first.
By doing this, you will decide if the blog is worth your time and attention or if it offers information that does not relate to what you are trying to accomplish as a marketer.
You may also want to consider the following:
What type of topics do they discuss?
What format do they use?
How often do they post new content?
Do their posts provide value?
Is their tone casual or professional?
Will their advice help me improve my strategies?
As digital content becomes more popular, small businesses need to learn new skills if they want to stand out from the competition. These ten small business blogs can help them achieve their online goals through expert advice about SEO, branding strategies, and social media management solutions.
By incorporating some of the techniques these blogs teach into a cohesive strategy, marketers can improve their search engine rankings while increasing brand awareness with current customers.